Founded in Geneva in 1926 by Hans Wilsdorf, Tudor was originally positioned to offer reliable watches at a more accessible level. That brief shaped a practical outlook: clear legibility, sturdy cases and a tool-watch character that remains central to the brand’s identity.
Key models trace that evolution: the Oyster Prince of 1952, the Submariner, the Black Bay introduced in 2012 and the Pelagos. Dive-watch heritage runs through the line, supported by robustness and a focus on value rather than excess. Since 2015, Tudor has produced in-house Manufacture calibres, with COSC-certified chronometers underlining the brand’s technical standards. The collection communicates purpose without fuss, balancing dive capability with everyday wearability. The result is purposeful, dependable, robust and easy to wear every day.