Cartier

Cartier was founded in Paris in 1847 by Louis-François Cartier, and the maison works across fine jewellery and watches. That dual perspective informs its approach to watch design, where the case is not merely a container for the movement but a distinctive form with its own architectural identity.

The Santos was created in 1904 for aviator Alberto Santos-Dumont, while the Tank was introduced in 1917. Both demonstrate Cartier’s ability to translate function into recognisable geometry. Collections including Santos, Tank, Ballon Bleu, Panthère and Pasha extend this language across elegant dress watches and jewellery-led pieces, balancing Parisian heritage with careful craftsmanship.

Across these collections, Cartier maintains a clear design principle: shape, proportion and detail are considered together, giving each watch a composed presence on the wrist and a recognisable place within the maison’s history.